Public Relations
- + Writing and distributing press releases to promote tracks, contests, and general news
- + Personalized invitations to targeted media and photographers for local gig coverage
- + Coordinating in-person, phone, Skype or email interviews and video/photo shoots
- + Coordinating with club promoters and marketing teams on guest lists
- + Consulting on brand identity, logos, graphics, wardrobe, and public persona
- + Developing contest and giveaway ideas and coordinating fan meet and greets for gig publicity
- + Writing timely e-newsletters for fan and industry distribution lists
- + Creation of electronic press kit and writing biographies with quotes, press clippings and statistics
- + Developing feature article ideas for targeted media pitches based on upcoming news
- + Coordination with editorial and event calendars to ensure the right audience for your message
Social Media
- + Monitoring, writing, editing and updating Facebook and Twitter posts
- + Responding to fans to build interaction and buzz
- + Writing and posting Facebook Notes and adding customized tabs for specific campaigns
- + Outreach to Facebook fan groups and Twitter profiles worldwide
- + Developing strategies to increase social media following and interaction
- + YouTube optimization through meta tags and descriptions
- + Reporting and optimization for Facebook Insights/Analytics
Creative Services
- + Website and graphic design
- + Website management
- + Video production and editing
- + Photo shoots for press photos
- + Motion graphics animation
- + Merchandise development
Marketing & Advertising
- + Identifying relevant outlets for ad placement - print, radio, web, email, billboards
- + Managing traditional advertising campaigns from conception through placement
- + Coordinating Facebook ad campaigns based on analytics and statistics
- + Developing and reporting client's marketing and advertising budget
- + Creating surveys for insight on fan behaviors, trends, and industry predictions
- + Developing and executing DJ Mag Top 100 campaign
- + Securing radio airplay on college, electronic, international, and online stations
- + Syndication for podcast and radio shows
- + Partnerships with charities or local/national/international community events
- + Obtaining company endorsements and sponsorships
